Our customers
Increasing customer orders for EE
EE is the UK’s largest mobile operator with 32 million customers. They needed a way to improve SIM activation with a younger, messaging-first demographic. Through a customer experience that would sell the benefits of EE’s mobile plans in a more understandable, need-focused way, while re-engaging with customers who initially didn’t complete the SIM ordering process.
“The chatbot was very successful at attracting new customers and helped them in the acquisition journey”
Tanya Malyukova, Senior Propositions Manager
88% NPS
Integrate the SmartChat bot with EE’s ordering and activation system through a conversional UI to simplify ordering and on-boarding.
50% increase in orders
Retargeted customers who didn’t complete their checkout with custom push notifications.
2.4x more conversions vs. web
Sold the benefits of EE’s mobile plans in a more understandable, need-focused way through conversation.
